Communicating Food Safety Across Cultures. C. A. Pisano, Michigan State University
This study addresses the need to consider culture—specific concepts of trust to communicate food safety messages. The study reported in this paper was designed to improve our understanding of who Arab-Americans trust as credible messengers of food safety information. The data collected and its impact on education can advance the delivery of food safety material to the Arab-American community. Although risk communication with minority communities has perhaps the greatest benefit, this area is the least understood due to limited research defining what is important within cultural groups. Seminal research by Geert Hofstede provided a framework to identify communication and behavior linked to cultural and psychological dimensions. This study attempts to identify food safety attitudes shaped by the cultural social structure of Arab-American residents in the Detroit area. This is a necessary first step in developing effective food safety educational programs within the cultural context of this target population.
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