| New Year's Warning! The Y2K Crash That Can Kill You | |
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MADD to Launch New Nationwide Campaign Taking Aim At Repeat Offenders and Super-Drunk Drivers WHAT:
Mothers Against Drunk Driving (MADD) will hold a news
conference to (1) announce the details of its new "Higher Risk
Driver" campaign to crack down on repeat offenders, drivers
with high blood-alcohol levels, and convicted offenders who
drive with suspended licenses; and (2) to warn New Year's
revelers that the Y2K crash most likely to kill is one caused
by a drunk driver. MADD will issue a "Safe Party Guide"
providing safety tips on how to avoid alcohol-related Y2K
crashes. New Year's is often the single most deadly drunk
driving holiday of the year. The event will mark the start of
MADD's year-long 20th anniversary.
WHEN:
WEDNESDAY, DECEMBER 29, 1999 - 10:00 A.M.
WHERE:
National Press Club (Holeman Lounge), WHO:
WHY:
Repeat offenders represent one-third of drivers arrested for drunk
driving or involved in alcohol-related fatal crashes. Drivers with
blood-alcohol levels of .15 or higher account for 65% of all
drinking driver deaths and are 385 times more likely to be in a
fatal crash than a non-drinking driver. The "Higher Risk Driver"
campaign is part of MADD's comprehensive plan to attack drunk
driving in the new millennium that includes setting a nationwide .08
B-A limit.
The New Year's holiday is often the single most deadly drunk driving
holiday of the year. On the average day in the U.S., 38% of traffic
fatalities involve alcohol. However, MADD will warn that over the past two
New Year's, 63% of highway deaths were alcohol-related -- the highest
percentage of highway deaths involving alcohol of any holiday those years.
MADD will issue a "Safe Party Guide" that provides party hosting tips,
alcohol-free drink recipes, and information on how to spot and report a drunk
driver.
PHOTO NOTE: Among the wide range of driving restrictions MADD will propose
to address "higher risk drivers" is the required use of ignition interlock
devices in vehicles of convicted drunk drivers. A sedan equipped with an
ignition interlock device will be parked outside the National Press Building
where a demo will take place at the close of the news conference.
B-ROLL VIDEO will be available with footage of crashes, sobriety
checkpoints, roadside testing, police arresting a repeat offender, vehicles
being towed, repeat offender checking into DWI corrections facility, drivers
blowing into ignition interlock devices, people drinking at holiday parties,
designated drivers, and holiday PSAs.
SOURCE: Mothers Against Drunk Driving
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This press release may not be redistributed without prior written approval by PR Newswire. |
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| Posted December 28, 1999. |
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